Extinction Date
Integrated Campaign

Agency: DDB Spain
Client: ALDI Supermarket
Awards: Bronce Ojo iberoamérica Eficacia y transformación creativa

Climate change does not only make animals extinct, climate change makes food extinct. That’s why we create Extinction Date, an integrated ALDI campaign created to protect food from the effects of climate change, promoting a change in the way we consume and produce food.